Woman’s Voice is mailed to a special demographic profile of 1.5+ million high propensity voting Republican, No Party Preference, and higher-income Democrat women voter addresses whom statistical analysis shows are open to persuasion to vote for the “business” position on initiative measures and statewide elections. Approximately half the demographic is high propensity voting Republican women. Our mailing builds credibility with these women voters, and it is designed and produced by female public policy professionals. Our goal with Woman’s Voice is to lead and also reinforce a campaign’s other advertising – such as electronic advertising aimed at this important and “independent thinking” high propensity voting block. We believe our “Woman’s Voice” is very credible with its demographic, and can help make a difference especially in close elections. A lawyer who was a poll observer in Orange County, California, told us, of all the slate mailers available to candidates in that county, this slate mailer was the only one he observed a voter actually take to the polls.
In the November, 2020 election, all seven of the statewide ballot propositions that advertised on Woman’s Voice were on the winning side, a stunning 100% victory rate!
State Sales Director
Tracy Leach is the president of Providence Strategic Consulting, Inc. (PSCI), a certified Woman-Owned Business Enterprise public relations firm in Bakersfield, California. Providence specializes in developing strategic communications plans with extensive expertise in public affairs campaigns designed to produce successful project permitting. The firm represents the oil and energy sector, developers, rail, mining, water, business owners, and organizations requiring strategic advising, governmental relations and a strong advocate for their position. PSCI has a 100% success rate in project permitting.
Tracy holds a Bachelor’s degree in Political Science with a minor in communications and has served as a consultant and campaign manager for numerous city, county, state and federal campaigns. In addition, she has consulted for nearly a dozen successful statewide ballot initiatives, managing Central California outreach.
Tracy is a member of both the International and American Association of Political Consultants, Alliance of Women in Energy, the Public Relations Society of America (PRSA), as well as Chairman of the local chapter of the Leukemia & Lymphoma Society.
Providence Strategic Consulting, Inc.
2600 F Street
Bakersfield, CA 93301