Landslide Communications, Inc. is a publishing and political communications business. Landslide is the sole marketing agent for a highly persuasive election direct-mail program utilizing “slate mail” targeted to “high-propensity” voters. Landslide seeks to persuade and focuses on “middle-of-the-road and conservative voters”, who comprise 65% of the state electorate, to vote for candidates and measures who advertise on Landslide’s slate mailers. Slate mail is an inexpensive method of direct-voter contact that allows candidates and measures to join together in a mailing, this reducing the cost of the voter contact for each campaign.
Landslide also conducts independent polling in California, and has entered the book publishing business with the release of “Taxifornia 2016: 14 Essays on the Future of California” in late 2015.
Partners Jim Lacy and Janice Lacy have broad experience in political consulting and slate mail. Jim Lacy has been recognized in a press account as “transforming the way campaign mail is sent to California voters.” Jim has been awarded a special “Pollie” award by the American Association of Political Consultants for his knowledge and service regarding political and advocacy direct-mail. Jim also is active in public policy commentary, serves as publisher of the California Political Review, is author of the 2014 Politico best-seller “Taxifornia”, published by Post Hill Press, and is editor of and a contributing writer to “Taxifornia 2016: 14 Essays on the Future of California.”
Janice is a former litigator at the Federal Election Commission, was Deputy Chief Counsel at the Republican National Committee in Washington, DC, and is founder of the Woman’s Voice slate offered by Landslide.