Joel Fox's Small Business Action Committee Newsletter/Voter Guide

Small businesses make up 90% of California's one million strong business community!  Our economy depends on small business to create jobs and economic expansion, but unfortunately Government never seems to get that message, and even in this recession continues to pile new taxes and job killing regulations on small business owners and tax filers - a major voting block in California!

  • Will be launched in the June, 2010 primary election   It will be an especially large format slate mailer, full color, pre-printed and laser for local advertisers, sized 11" by 17" tri-fold, and will make a big statement in voters' mailboxes.
  • Will be mailed to a sophisticated high-propensity voting list of Republican households gleaned from the voter rolls and cross-referenced to IRS statistics.  Then list will focus on including households in the demographic with a minimum of $50,000 in adjusted gross income and which the IRS reports pay taxes 96% of the time with their tax returns.
  • High-propensity voters starting with those who report income slightly more than the norm and above, who have a high rate of paying taxes with their returns, are taxpayers who file "Schedule C" profit and loss from small business form with their annual Form 1040 tax returns, and can be expected to be sensitive to and sympathetic with small business issues, and the candidates and measures associated with small business.
  • Like all Landslide Communications voter guides,  Joel Fox's Small Business Action Committee Newsletter/Voter Guide aims to provide interesting and lively small business issues content and involvement for the voting recipient and third-party credibility through advertising to candidates and measures.
  • Small Business Action Committee Newsletter/Voter Guide will mail to 980,000 "small business profile" households in the Republican primary in June, 2010, and to 1,400,000 "small business profile" Republican, Democrat, Decline-to-State, and third party households in November, 2010.

 

About the Small Business Action Commitee

Joel Fox, President of the Small Business Action Committee, www.sbaction.org; Editor, Fox and Hounds Blog, www.foxandhoundsdaily.com.

Small Business Action Committee was formed by Joel Fox, involved in California politics for three decades, and editor of the Fox and Hounds Blog, to address the concerns of small business and take action in Sacramento to lower the tax and regulatory burden on the hundreds of thousands of Californian's small business owners that keep our economy moving!

SBAC played an important role in reforming workers' compensation laws in the State of California.  But with the burdens of costly healthcare insurance changes and tax increases lurking just over the horizon, it is clear that more needs to be done to inform the public and to provide a solid platform for small business- friendly good candidates to advertise their association with small business issues and to help get our small business message out.

That's why Joel Fox has teamed up with Landslide Communications, the largest producer of voter guides in California, to create the "Small Business Action Committee Newsletter/Voter Guide!

View a PDF version of the front and back.
View a PDF version of the inside.
Adobe Acrobat Reader is required.

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sbac_outside_hrz.pdf1.9 MB
sbac_inside_hrz.pdf582.43 KB