California Public Safety Voter Guide

Firefighters, police and emergency workers enjoy a high approval rating, especially firefighters (85% +) across the board among members of all political parties. Our California Public Safety Voter Guide will seamlessly mail to largely Republican households in the primary and will build to 2 million high propensity voter households statewide (Republican, Democrat, and Decline to State) in the general election. Our California Public Safety Voter Guide will honor the work of these public safety workers and include safety content from a public safety worker.